vector-vs-rastor
Usually, a logo is designed in a vector based program such as Adobe Illustrator and saved as an .EPS. This file is editable by color size and has no background. EPS images are high quality images that can be resized multiple times with no detrimental effects on the quality of the finished product. EPS usually contain all your information regarding pantones so we can get a perfect match on colour. EPS images can also be be referred to as “Vector File” or “Vector Image”.

The filename should look something like this – Example: MyLogo.EPS

Often a company will have logo guidelines managed by their communication or marketing teams. These departments will often have access to EPS files of the company logo. If you do not have access to the EPS you will need to get it from the designer that created the original art or your stationery/printing supplier. If this is not available then we will have to recreate your logo from scratch, this can take time and will incur an added cost.

Other file formats such as JPG or TIF are not editable/scalable. Altering one of these files will have detrimental effects on the quality of the image. If you attempted to scale a JPG file it will be blurry and distorted.

Note: If you don’t have software such as Adobe Illustrator you will not be able to open the file. That is OK we will have the ability to open it.